To create a successful product, you need a solid understanding of who your users are. In a perfect world, there's plenty of time available to do extensive user interviews and competitive research. However, most of the time, we're given a less-than-ideal amount of time to do this before development starts. How can we better understand who we're building our product for given this short amount of time?
In this half-day workshop, you'll learn simple techniques you can start using with your teams right away. We'll walk through the process, from establishing users to creating a design that can be taken right into development without the need for high-fidelity mockups or detailed documentation.
The key to success? Collaboration. You'll learn the value behind working collaboratively with your team and techniques for doing it without a giant shift in corporate culture.
Participants will leave this session with the ability to facilitate and participate in the following collaborative activities:
- User journeys
- Design sessions
Participants will be split into groups to create proto-personas based on a hypothetical project and feature given to them. Once proto-personas have been established, we'll develop scenarios for their users. These will be used to create a user journey, and after the journey map is complete, groups will facilitate design sessions to draw out features as a team.This workshop will be a mix of lecture and hands-on, small group activities. Participants will facilitate each UX activity with their small group after a short lecture on techniques. The overall takeaway from this workshop will be that collaboration is the key to a successful product design. Buy Your Ticket
Lean Usability Testing for Teams
Usability testing is a critical step in creating a successful product. However, we may find ourselves hitting roadblocks when trying to do it. “UX doesn’t have enough time to create the design AND test the product,” and “we don’t want to test too early in the process,” are both excuses we’ve used or heard for not doing usability testing. The solution? Lean usability testing.
Lean usability testing introduces lean UX principles — testing early and often, reducing waste and collaboration, to name a few — to the traditional usability testing process. In this session, we’ll explore the value behind going lean and explain what a sample lean usability test looks like. You’ll leave knowing how to facilitate your own usability tests and why it’s important to include your team and stakeholders in the process.
Rachel Krause is a User Experience Engineer at Concurrency, Inc., in Milwaukee, Wisconsin. She believes the best user experiences come out of collaboration and is an advocate for keeping the UX process lightweight and meaningful. When not UXing, Rachel enjoys conquering her fear of heights while rock climbing (safely attached to a rope), and hanging out with her two favorite furballs, Butters and Tweak.