Users have needs, and in one form or another, content satisfies them. So, why is it that UX experts, interaction designers, content strategist and copywriters have varying roles and often work in separate silos? In this talk, Kailin will share her approach to content and suggest new ways to bridge the gap between our related professions. Let’s work efficiently and make the experience even more powerful together.


With a strategic brain and creative heart, Kailin Witte has a wide range of experiences in content strategy and development. At her roots, she’s a creative leader, conceptual thinker and skilled writer. Working as both a copywriter and content strategist, she has enjoyed collaborating with UX teammates to uncover insights and provide the best content experience for each target audience. Kailin is currently an Associate Creative Director at Sanger & Eby in Cincinnati, Ohio.