Transitioning from UX to product management can be a logical next step for UX practitioners who want to get more involved in the business side of a product and have influence over the direction of the entire experience. Sounds awesome, right? I thought so. And still do!

Having a UX background provides an incredible advantage when you move into product management, because you can apply the same skills and competencies to create a stellar user experience. But the path to becoming a successful product manager includes a lot more responsibility, focus, business acumen and team management skills. It's akin to owning your own business, with your family—and you're not the CEO.

In this talk, I'll walk through my experience in making the transition from UX to product in an enterprise organization, on a balanced team. I'll cover the skills that translate well and the new skills you may want to acquire.


Jane Guthrie has spent the majority of her career conceptualizing, architecting, evaluating, and enhancing digital user experiences for such companies as Sotheby's, SunTrust, Lowe's, Kraft, Nestle, Acura, Coca-Cola, Cox Communications and The Home Depot.

After many years in UX design, Jane transitioned to Product Management so that she could drive the creation of experiences and build software based on real user needs in collaborative, team-oriented settings. Using a blend of lean and agile methodologies, Jane works collaboratively with her clients to test and validate ideas and create easy-to-use experiences that bring their business strategy to life.

She is the proud owner of a dachshund named, Fabio, loves to experiment with watercolors and tell jokes. The jokes aren't always good.