Many initiatives benefit from a pilot phase in order to learn more about how your users will react to your product in a real world environment before it launches for everyone's use. Learn how to sell in a pilot phase to your product owners or clients, how to recruit the right pilot participants, and how to gather valuable data during your pilot in order to optimize your project before a full launch. This talk will also include how to lead a divide and conquer approach with your full project team to ensure you maximize everyone's expertise. This will help ensure your pilot is a success with your end users and for your project.


Cristine Cravens has more than 18 years of experience leading engaging, intuitive digital experiences. She brings a strong blend of skills in user experience design and research, customer experience, strategy, design thinking, digital marketing and analytics. She has worked for a wide range of industries and business sizes, from small businesses to Fortune 500 companies. She also has led IxDA Cincinnati for more than six years. Cristine is a recognized team leader, leveraging 16 years of management and leadership experience to build user centered teams and processes, which have led to innovative solutions based on deep customer insight.