What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.


Carol Smith is a business-minded user experience designer who challenges teams to make informed decisions. In her 16-year career, she has successfully led projects for government agencies, nonprofits and corporations across a wide variety of industries. Her efforts have improved users’ experiences of mobile apps, Web sites, software, consumer goods and services. Currently, she manages a team of designers at IBM creating and improving Watson solutions. Carol is an active UX community organizer and has presented over 70 talks and workshops around the world. Her master's degree is in Human-Computer Interaction from DePaul University.